MediaFicheTM provides you with historical pricing guidelines, and you can name your own price for advertising you chose. No auctions, if the vendor accepts your 1:1 offer, the deal closes. In addition, MediaFicheTM search tools help you find the most effective advertising at the best prices through the CPM search.
You have access to a 24/7 platform that allows you to research, plan and buy media when it is most convenient for you. You are in control, there’s no high pressure salesperson in the mix, just you and the information you need to make an effective buy. MediaFicheTM also prides itself in having all media planning and buying functions built into the platform so it’s one stop for everything.
MediaFicheTM can help you put together advertising campaigns in a fraction of the time. Sophisticated search tools and access to over 5,000 media kits in one place is only a start. Since everything is electronic, you can store and access information in an organized fashion.
MediaFicheTM was created by media buyers for media buyers with ease of use in mind. All the complexity is behind the scenes to help a beginner place buys just like a seasoned expert. So if you are a creative agency looking to expand your business, MediaFicheTM is the perfect tool for you. It’s so intuitive there is no special training required. However, if you ever get stuck, you can utilize a plethora of online tutorials or call your designated MediaFicheTM account person, and they will be happy to answer your questions.
The MediaFicheTM search feature allows you to research media across a single or multiple verticals. (i.e. -newspaper, out-of-home or newspapers.) You simply select your target audience and geographic preferences. For instance, if I were to buy newspapers to reach African American males, 25-54 nationwide, MediaFicheTM search will show you all of your options.
Once you have clicked Buy Now, you will be directed to a screen that allows you to upload an ad. This upload does not need to be your final, polished ad. Once your offer is accepted and the payment has gone through, you can upload the final version in the Offer Status section under Paid.
Check the Status icon located at the top of the home page to track your offer’s progress. When any action is taken, a live offer will be moved to either Accepted, Conditional, Paid, Closed, Rejected, or Expired.
If the vendor not responded in 24 hours, MediaFicheTM will notify the vendor they have a pending offer. If they do not respond in the 48 hours, the offer will expire, and you will have the opportunity to make changes and/or resubmit.
No, MediaFicheTM ensures that all offers are private 1:1 negotiations. Offers are kept confidential based on the terms of use (listed on the toolbar at the bottom of the page).