Why It's Important to Use a Media Buying Platform

Why It's Important to Use a Media Buying Platform

In 2007, it was estimated that we see an average of up to 5,000 ads per day. At the time, half of these consumers stated that advertising was "out of control."

In 2021, we likely see between 6,000 and 10,000 ads every day. With figures that have basically doubled the "out of control" total ad exposures of 2007, how can you ensure that your brand is breaking the clutter? Are you investing your advertising dollars wisely, or using media channels and methodologies that will actually work?

If you're planning to buy advertisements, you need to employ the use of a media buying platform. Media buying platforms can handle all of the uncertainties in landing effective yet affordable advertising opportunities. Media buying tools make it easier to find the right placements so your advertising is showcased to the right people at the right time — and at the lowest possible price.

If you're planning any kind of advertising, it's time to consider using the services of a media buying platform. How can it help you? Why is it so important to use a media buying platform?

Quick, Helpful Decision-Making Tools

Effective media buying requires a deep understanding of consumer insight. Why is this? Consumers today demand quality and authenticity from the ads they see. This means that ads need to be perfectly positioned in the right channels, using the best strategies to align with their target audiences.

22% of internet users state that their reason for blocking ads is that too many of them are annoying or irrelevant to them. You need to have an understanding of consumer demographics, attitudinal data, behavioral data, touchpoints, as well as all your available channels to ensure this doesn't happen to you. This data might refer to online sales, but the sentiment is true everywhere; as a society, we are being inundated with ads. This means only ads placed in the right spot will get noticed.

A media buying platform will have all the data and features in place so you can narrow down the numerous choices available to find the ones that will reach your audience effectively.

An Unbiased Source

If you ask a car dealership which car is the best fit for you and your family, they are going to tell you it's one of their cars, right? But if you visit a third-party source that evaluates every make and model to find the safest cars available, you'll receive a better understanding of the vehicle market as a whole and have a much better idea of which car is right for you. A media buying platform can offer similar impartiality.

Media buying tools not only provide the research and data you need in a single source, but they also help you narrow down your options to the inventory that fit the right market categories, demographics, geographic locations and more. This gives you an unbiased evaluation of which channels will help you reach more of your target audience, saving you quite a bit of money in the process.

Simplify the Media Buying Process

Media buying shouldn't be shrouded in mystery, and it definitely shouldn't consume hours of your day fielding calls and investigating a dizzying number of media channels.

With a media buying platform, not only do you get a one-stop-shop for advertising across all multiple vehicles, but you experience a fast, easy process too. When you buy from a media buying platform, there's no question about the process, which looks like this:

  1. Register and log in.

  2. Browse publications using highly-targeted search parameters like national titles, local and regional titles, market categories, demographics, and more.

  3. Make an offer.

  4. Pay and confirm your purchase.

  5. Receive proof of performance stating in which magazine your ad ran, as well as copies of the advertisement.

That's it! There's no time wasted. You've located the right publication for your ad, negotiated a price that fits your budget and received proof that your ad was exactly where it needed to be.

Mediafiche is a print media buying platform that makes the media buying process quicker, easier and smarter compared to traditional methods. Ready to get started? Sign up with Mediafiche for free today and find the perfect publication for your next advertisement in a snap.

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