Go Fiche

The Mediafiche Blog that dives into the latest tips, trends and media insights.

How to Leverage Out of Home Advertising in Your Campaigns

Out of home advertising has long been a staple for many brands looking to gain recognition and get noticed by consumers. Out of home (OOH) advertising is one of the oldest marketing techniques in existence —...Read More

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Traditional Versus Digital Advertising: Everything Marketers Need to Know

There's been a heated debate throughout the marketing world for years: Which is more effective: traditional or digital advertising? Which type of media is more profitable? Which offers the largest return on...Read More

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Why It's Important to Use a Media Buying Platform

In 2007, it was estimated that we see an average of up to 5,000 ads per day. At the time, half of these consumers stated that advertising was "out of control." In 2021, we likely see between 6,000 and 10,000 ads...Read More

7 Reasons to Use Print Media in Your Advertising Campaigns

According to research, the part of our brains that is most predictive of future purchasing behavior shows more signs of activation while viewing physical print media compared to digital media. Our brains are more...Read More